Brooder Hotsite /// Website Design & Development
iWEBAPP web design company has planned, created and developed Brooder’s new institutional hotsite. The website was developed using the “One Page” style with CMS WordPress to facilitate content management from both institutional and blog areas. Brooder is a Hub for startups and students to exchange ideas, learn and collaborate together in a modern and uplift space.
- Improve brand equity and online reach through branded storytelling
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Improve the experience and usability via robust Google Maps API integrations, events calendar e lead capturing forms
- Create a more user-friendly and more visual product story with improved navigation and filtering
We conducted a survey of services and target audience and based on this, we outline what would be the best website design to use, where we adopted the “One Page” style. We also created a Blog to help with site SEO indexing, as the “One Page” style doesn’t allow multiple keywords to be worked out for the site’s main content.
One of the main goals of the project design was to create a clean interface that presented the whole concept of what Brooder is and how it could help its users.
For this, we used a “One Page” style layout where the home page of the site already brings, in practice, what is Brooder, what it offers, what are its differentials and how the public may contact us.
We rely on the WordPress CMS platform to support site content updates as a whole, but primarily to assist with the administration of the site Blog.
What We Did
“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou
Brand StrategyResearchUX + Visual DesignArt DirectionCompany BrandingWebsite DesignWebsite DevelopmentWordPress CustomisationPHP Development
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