CANTINHO DO PASTEL /// BRANDING LOGO DESIGN
Cantinho do Pastel is a gem of Brazilian fast food restaurants tucked into Espirito Santo, Brazil. Treasured by locals, they’ve been pairing their awesome food with the best pastels e salty delicatessen for over 10 years.
We came in to give their establishment a branding presence that could match up to their excellent food, service and a huge selection of pastels and salty delicatessen. We started by recreating their logo, redesign topped off with a cute character as their main presenter, icons and photography of their food and location.
What We Did
We explored several different directions on the aesthetic before settling perfectly into a balance of form and function.
Brand StrategyNamingResearchBrand IdentityUX + Visual DesignArt DirectionPhotographyMarketing & ActivationAdvertisingPackaging Design
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